Mediation for Intellectual
Property, Entertainment, Business,
Negotiations and Dispute Resolution
Or, How to Win-Win
© 2001, 2004 Green & Green All Rights Reserved
We provide arbitration and mediation services for
parties by bringing our years of experience in business, licensing,
contracts, litigation and Appeals to the ADR process.
Pre-Contract Negotiation & Coordination
Mediation Services are not new but their application to resolve
disputes has generally been resolution of filed litigation. One
often overlooked use for mediation is pre-contract negotiation especially
when there are many parties and coordination is needed. This occurs
frequently in film, music, e-commerce and other complex matters where the
parties need to use a facilitator to work out all the details. This
type of mediation can save miles of film, actor time, resources and lead
to fewer disputes. In Entertainment, the long term of many
film and music projects and the complexity of keeping everything moving
smoothly can cause trouble and many weeks of work down the drain.
Mediation at the beginning and during a project can help eliminate waste
due to lack of understanding. In Trademark cases, be they
infringement or TTAB inter partes, Mediation can get parties in similar
businesses to see their differences clearer and even to decide to do
business with each other, albeit one may have to give up a mark.

Arbitration
- Arbitration is a service most courts and many private
organizations provide for resolution of disputes by a "mini
trial." Business or "contractual"
and "judicial arbitration" are the basic types, where the
arbitrator conducts a hearing in a trial-like but more relaxed atmosphere and is acting as
a substitute judge. The rules of evidence are not as strictly adhered to
and Arbitration is also privately conducted. Arbitration does not
carry with it the same degree of privacy as mediation because there are not
rules of confidentiality in the hearings - what is said and offered in
evidence is seen and heard by all. Most of this can also be used in a
later trial.
- Contractual arbitrations are where the parties have agreed to
arbitrate a dispute when they made an agreement. The parties to a contractual
arbitration cannot go to
court, they must arbitrate; a court would dismiss a case if one
party to an agreed arbitration merely filed suit. The decision of
the Arbitrator is final and cannot be appealed, generally.
- Others are ordered by a Court for the usual reason
that the amounts in controversy or the importance compared with other
cases should not clog the court's calendar. The rules
generally applied to arbitration require adherence to the basic rules and laws of evidence.
If the Arbitrator is to be bound to use certain law, it must be stated
in the Arbitration Agreement. The parties are still letting a
third person decide the fate of their dispute. One will "win"
and be happy, while the other will "lose" and the parties may
never work together again.

Mediation
In mediation, the goal is "win-win" for both sides.
The mediator does not have any decisional power but facilitates an
agreement between the parties. It is private, confidential, and needs to
be a cooperative technique.
The parties are encouraged to work towards their common goals in an
early, inexpensive, and durable resolution to their problem. The
settlement is made durable by a written agreement between the parties,
that agrees to settle and dismiss whatever court case may be pending on
the issues, payment(s), transfers of property, IPR and other matters.
Thus mediation can be "binding" if the parties resolve their
dispute, and make an agreement (contract) about how they will perform
under their settled resolution. A mediator can bring understanding to
disputes to make the chances of a successful resolution far greater than
in unfacilitated negotiations and offers such relief at an earlier point
in time where it can be more beneficial. Seek the best mediator for the
problem and parties.
Even in cases where parties cannot come to complete agreement,
mediation can eliminate and clarify issues; and streamline the discovery
process to save the parties time and money. Microsoft vs. Stac was
a prominent and unusual case in point, where Stac charged Microsoft with infringement
allegedly from embedding or integrating the famous Stacker
compression system into an MS product. After litigation and after a long
and costly appeal, which Stac "won." This being the case, the
parties creatively still finally resolved their beef with exchanges stock
for another's, cross licensing arrangements. Thus mediation can even help
resolve disputes when litigation has begun. It is best to mediate a
dispute when it is not at so costly a stage, however.
If the parties NEED to work together for better products, to market and
to avoid the notoriety of litigation, mediation is a way to go. If cost
is a factor, so that parties in dispute want to avoid paying for litigation to let a third person (judge or arbitrator) tell
them who wins, mediation is a way to go. If the potential partners to a
complex multimedia or entertainment, software or animation project are
many and the stakes are high, a pre-contract "partnering"
mediation is a way to get potential disputes into the open, discussed
and mediated by a knowledgeable mediator to PREVENT a dispute at all.
If a sports agreement is hanging in the balance and the parties need to
work as a team, mediation is a way to work it out. Think about it.
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